GhostWatches
I'm inspired to start building watches; this is a rough outline of the business:
Overview
Ghost Watch will build Swiss-movement automatic watches for everyday wear. They are intended as no-frills tool watches for people who do things (e.g. military/LEO/adventure).
Ghost comes from my time in PSYOP; the first design will feature the ghost army logo and a stylized CAPOC logo. I'll use Cultivated Laser as the engraver.
For example, I don't plan on shipping with fancy packaging.
Watch models
I think the models will be named "Wraith X" to keep with the ghost theme. I'm looking at the Sellita SW200-1 movement as the heart.
- Wraith Abyss: a GMT diver
- Wraith Nomad: a field watch
Packaging
- Basic setting instructions.
- Simple watch box.
Additional costs
- Watch strap - I'd like to shop with a quality NATO strap. Add $25-40. Bond strap color?
- Spring bar tool? A good one costs $20. This can be an addon.
- Packaging and printing the instructions.
Questions
- Is the value proposition Swiss movements? Can I get away with some NH35 movements for lower-cost field watches?